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I named my shop in Madison after my father, Maurie. Since his death, I have continued to perfect my Dad's original recipes and have developed my own line of Euro chocolate ganache truffles.
- Be generous in
spirit and behavior.
- Use the highest quality ingredients.
- Never
rush the process.
- Keep Maurie's
chocolate recipes a family secret.
In 1941, after he opened his newspaper store, he added a candy kitchen. Late
at night and into the morning, he stood over a copper kettle stirring batches
of steaming caramel or toffee, and hand dipping chocolates on a marble slab.
He loved experimenting with new ingredients and flavor combinations, and
eventually my father created his own collection of recipes. His unique hand-dipped
chocolates quickly became legendary. Within a few hours, the entire batch
would be sold. In business at the same location for 50 years, Maurie perfected
his recipes. He entrusted them to no one except his immediate family.
After his death in 1991, I formally studied food science, the chemistry
of chocolate and candy production. I opened my own shop on Monroe Street in
Madison, Wisconsin in 1993. Like my father, I carefully hand dip the chocolates,
experiment with new flavors, and with loving memory of my Dad, Maurie, I strive
to follow his principles.

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